No matter what you manufacture and how long you have been in the industry, if you want to win big in digital commerce you need to focus on data that goes with products while selling them through online stores. Product data is the soul of the product and must be complete, up-to-date, and accurate to create a compelling product experience and win customers’ trust. If not, it can impede your brand image, and there might be a loss of sales opportunities. So, you need the right eCommerce growth strategy to make product data work for you.
But if it looks challenging to create and implement those marketing tactics right, here are 5 top eCommerce growth strategies for manufacturers.
- Implement PIM integration
Data in an organization typically coexist in different systems and applications, such as ERP, IMS, CRM, etc. Integrating all those applications with a PIM system is the first step towards ensuring the success of your eCommerce growth strategy. The integration will bring disparate product data from various systems to one place, giving you a 360-degree view of product information. This way, you will be able to host, organize, and edit product data in a single location. And you won’t have to move back and forth between systems and applications to make changes everywhere, meaning that changes made once in one place will update everywhere. So, PIM integration is an essential part of your eCommerce growth strategy.
- Author engaging content to influence buyers
No product can gain the trust and confidence of customers without persuasive content. As a manufacturer, you must know what your buyers expect from your product, and you should author the content accordingly. If you wonder how you can do so, eCommerce product management software is there to help. It facilitates building and creating product content that influences buyers and helps them make informed buying decisions. Brands leverage PIM systems for eCommerce to create product content that describes their products extensively and accurately. It results in an enhanced shopping experience, improved consumer engagement, and increased conversion rates.
- Automate your processes
As your business grows, things become more challenging. As a result, the systems and processes that worked for you in the past become slower and inefficient, further leading to errors and discrepancies. And teams are more likely to perform redundant tasks in disparate systems, which takes a great deal of time and resources. It is time to move to automation. It will help boost productivity, increase employee engagement, enhance marketing campaigns and conversion rates, and improve customer satisfaction and experience. Most importantly, automation will eliminate repetitive manual process and will save you time, which you can devote to other value-added tasks. And what can help automate business processes is eCommerce product information management software.
- Expand to new online marketplaces
As part of their eCommerce growth strategy, manufacturers need to expand to new online marketplaces to target new audiences and generate more sales. The challenges to doing this are enormous. But then there is a globally-accepted solution to this. A eCommerce PIM system is a fundamental element in making your presence count on multiple sales channels.
- Reach the market faster
In the eCommerce world, products that hit the market early get sold earlier. It raises the need to reach the market faster. No matter how engaging your content is, it serves no purpose if it sits idle in the data repository. So, automated onboarding and distribution are imperative for the success of your eCommerce growth strategy.
The bottom line
To make your eCommerce growth strategy work the way you want it to, you must deploy the right digital technologies and tools. With Blue Meteor’s Amaze PXM, a comprehensive product and experience management SaaS exists you can win the digital shelf. Amaze PXM brings the best-in-class, single platform solution for PIM, DAM, and data syndication.
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