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A number of steps are often easily implemented to spice up your sales. Here we’ll detail six quickly applicable tips to assist you increase your online sales.
Marked by a rise of nearly 14% within the half-moon of 2017, with a total of 20 billion euros in sales only on the French market, the e-commerce sector is now proving particularly dynamic. As a result, there are more and more e-merchants and therefore the competition is pushing everyone to constant optimization so as to face out.
1 – Analyze and test your site regularly
One of the key elements of web marketing is the analysis of statistics concerning user practices on your site. it’s a relevant thanks to determine the effectiveness of your decisions, so as to be ready to react quickly and optimize your pages. It’s important to understand the habits of Internet users within your online store: their origin, the pages they favor and people they leave.
The statistics are going to be invaluable to you to make your site more efficient. To try to do this, consider performing regular split tests (or A / B tests) by offering several successive versions of your sales pages.
2 – Optimize your site for a far better customer experience
The quality of your online sales site has in fact a serious impact on your sales. No got to spend a fortune for this: an e-store must in particular be functional to draw in potential customers. A site with particularly long loading times are going to be shunned by Internet users and fewer well referenced by search engines.
It is possible to easily check your loading speed with a tool like Google PageSpeed Insights. In addition, mobile browsing is now a crucial element to take into account: in 2016, 25% of online sales were made up of a mobile. Responsive design, which aims to form viewing a site comfortably from any mobile device, is in a position to significantly increase your sales.
3 – Improve your logistics to be more attractive
We too often underestimate the impact of efficient logistics in an e-commerce activity. This is often a decisive sector, which features a strong impact on the image and reputation of your company. Internet buyers are demanding more and more during this area these days: consistent with a report by Forrester Research, almost half unfinished carts are thanks to excessively high shipping costs.
You can therefore generate more sales by offering shipping costs to your customers, or by reducing them via several delivery methods. By integrating logistics into your sales strategy, you’ll be ready to more easily convince new customers, who will then order for a bigger amount.
4 – Create content to be better referenced
E-merchants know that SEO may be a crucial area to hope to perform well compared to the competition. Despite the visual appeal of your site and therefore the quality of your products, if your online store doesn’t attract enough Internet users on a day to day, it’ll be impossible to ascertain your sales.
For this, your natural referencing (or SEO) depends largely on the standard of your editorial content. This is often an efficient method of generating qualified traffic which will offer you a high conversion rate.
5 – Take initiatives to retain your customers
While it’s important to bring users to your site, it’s even as essential to realize customer loyalty from their first purchase. Several simple initiatives are to be administered for this purpose. a daily newsletter will allow you to speak around your products. A referral program may be a good idea to draw in new buyers.
Giving importance to your customers, for instance by integrating their comments into your product sheets, is additionally a stimulating approach. Several marketing actions (one-off promotions, advantages after a particular number of purchases, etc.) are to be implemented throughout the year to reward your regular customers.
6 – Strengthen your advertising campaigns
By running effective advertising campaigns, it’ll be much easier for you to draw in new prospects. However, it’s not always easy to understand the way to perform this sort of search or social media campaign. It’s going to be interesting to travel through a service provider specializing in this sector, so as to optimize your campaigns consistent with your target.
A service like SteerFox, because of its intelligent advertising tool, allows you to automate the varied stages of creation and management of your advertising campaigns consistent with a given objective. Your campaigns will then be more efficient, guaranteeing better visibility for your online store and an optimized return on investment. you’ll be ready to target prospects almost like those visiting your site, a useful process for generating qualified traffic to your site, and thus increase your sales without having to perform these time-consuming tasks.
Whatever products or services are offered, increasing your online sales necessarily requires increased organization of all areas of your activity. A couple of targeted actions are enough to sustainably improve the ergonomics of your site, the referencing of your pages, your logistics, your advertising campaigns also because of the loyalty of your customers. Taking a step back a minimum of an hour every week to believe these questions is the best thanks to finding suitable solutions, which can make your online store more efficient within the future .