With so many intuitive tools available in the market, creating an e-commerce website has never been easier. However, the challenging part is to get an ample amount of traffic to your site.
While everyone knows that higher traffic leads to increased conversions, not all can drive decent traffic to their site. You can easily overcome this challenge with the right e-commerce digital marketing strategy in place.
Below are seven effective e-commerce marketing tips to help you boost your website traffic.
1. Create the Right Buyer Persona
Knowing your audience is the first step of any e-commerce marketing strategy, and creating a buyer persona is just the way to do so.
A buyer persona is a fictitious representation of your target customer. It details out who your customers are, their age ranges, gender breakdown, geographical location, purchasing power, and other valuable pieces of information.
Once you create your buyer persona, you can tailor your marketing efforts towards the right target group. By understanding their needs and desires, you can do a more efficient job of appealing to them.
A well-designed buyer persona enables you to reach your buyers with timely information and solutions catering to their needs. What’s more, it also makes it easier to devise a pricing strategy that is attractive to them.
2. Run Paid Ad Campaigns
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For people to visit your site, they need to see your site. Paid add campaigns can help you with that. You can pay for different channels to advertise your site on social media or search engines.
Social media advertisements are both budget-friendly and highly effective. You can reach out to a wide audience with very little money spent. You can segment your audience by age, geography, and language and serve tailor-made ads to them for even better results.
On the other hand, advertising on search engines can cost you on the higher side. Their advertisements usually work on bids for each keyword you want to target. Naturally, a higher bidder will rank better in the search engine results.
3. Start a Customer Loyalty Program
While winning new customers is essential for growth, there are many reasons why brands should also focus on retaining existing customers. To begin with, acquiring a new customer is far more expensive than retaining existing ones.
A customer loyalty program recognizes and rewards repeat customers by offering them benefits in the form of free merchandise, early access to sales, rewards, and coupons.
Customers are more willing to buy from retailers with a loyalty program than those without. Besides, if they enjoy the benefits, they are likely to refer your brand to their family and friends, bringing you more traffic.
A sure way to increase traffic is to start a loyalty program that incentivizes your customers to bring in new clients. The more lucrative the reward, the more traffic you will get.
4. Publish Engaging Content
Content marketing is an e-commerce marketing strategy that does not require huge investment but has the potential to drive traffic to your site organically. So start creating quality content relevant to your industry, audience, and brand.
Your content can be a mix of blog posts, whitepapers, tutorials, success stories, product-related videos, and infographics.
For your content marketing strategy to be successful, you need to be consistent with the content that can pique the interest of your target audience. It’s not always necessary to stick only to the products and services you sell. Go for high-volume well-optimized content that’s helpful to your customers.
5. Send Push Web Notifications
Push notifications are yet another cost-effective solution to increase traffic to your site. They enable you to re-connect with users even after they have left your website. If you’re facing a lot of cart abandonment, push notifications can be your magnet to pull users back.
You can use a combination of automated and manual web push notifications to increase traffic. Automated push notifications are personalized based on the user’s interaction on the site. On the other hand, manual push notifications are bulk notifications informing users about offers, promotions, or limited-time flash sales. Both are great at quickly generating large traffic to your site.
6. Focus on Live Chat
What better way to invest in live chat than using chatbots? We’ve all known virtual assistants like Siri and Alexa to make our life easier by attending to us 24*7.
Chatbots are a great way to deal with common customer queries and provide instant replies any time of the day. You can also have live people to interact with customers if your business allows. Both methods are great at enhancing user experience and giving you more leads.
7. Devise an Email Marketing Strategy
Email marketing is an e-commerce digital marketing trick that never gets old. Automate your email marketing to send a post-purchase follow-up. It shows that you care about your customers and presents an opportunity for you to get valuable feedback from them.
Too many checkout abandonments? Use email marketing to identify the problem and gently nudge them back to sale by offering assistance.
Final Words
Getting the right e-commerce marketing plan is crucial for the success of your business. However, the process of choosing the right plan can get quite tricky and may require the help of an e-commerce agency that has the requisite industry knowledge and expertise.
Amura Marketing Technologies can be the right partner in this journey by implementing effective marketing strategies to boost your website traffic.