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As a business owner, your products are your USP, and so your product pages need to be perfect. Business owners often underestimate the importance of sorting, adding a hierarchy, or an easy ‘Add to Cart’ button into these pages, and unknowingly lose crucial customers in the process. Your eCommerce store needs to provide a rich and unique experience to your customers in terms of visual elements with the right touch of personalization. Now you may be wondering, ‘But I’m not a developer, so how can I make changes to the coding?’ That’s exactly why plugins, addons, and a bundle of other techniques exist that can get you a top shop, and that’s what we’ll be talking about in this blog.
WooCommerce product pages are auto-set to the same design templates and therefore require manual customization prior to publishing. Moreover, the product pages of your online store should also reflect the idea and viewpoint upon which your online store is based on.
In current times, when there’s a mad rush in getting customer attention and converting them, it is crucial that business owners put their hearts and brains into personalizing their product pages. Based on the target market’s interests and data-backed insights, you need to visualize the bigger picture from the customer’s shoes. Often store owners underestimate the potential of properly indexed and correctly hierarchized information on their product pages. It may lose you potential buyers who might be confused or inadequately informed about the product, thus aborting the purchase. To avoid such blunders, here’s a checklist to help you keep track of these little details:
- Always opt for smart ‘sort by’ options in your product page designs. This would help your customers to save time and frustration, and instead, get straight to the product they’re looking for.
- Provide all necessary data on a product that may be helpful for your customers to make their purchase decision.
- Equip your product pages with clear, high-definition product images for trust-building in your customers.
- If you’re targeting multiple markets with distinct language preferences, provide easy language/currency switching functionalities for better engagement.
- Always go with an accessible and visible ‘Add to Cart’ button for easy shopping.
But prior to going into the details of how things are done in real-time, you’d require WooCommerce activated and installed, along with a few more addons like Elementor and Elementor Pro, to keep up. Here are the steps involved:
Step I: For installing Elementor, click on Plugins and then find Add New from the dropdown
Step II: Now you can choose to enter Elementor in the search box, but there are always other options available that may help you customize your products page. Here we’ll be covering only Elementor because it has an easy-to-use functionality which makes things simpler.
Step III: Now for installing Elementor Pro, you’d require to purchase it from Elementor.com and then download the ZIP file. Once that’s taken care of, you can visit Plugins and then choose the ZIP file from the Add New section.
Step #1: Choose Template for your WooCommerce Product Page
As soon as you’re done with the above steps, you need to get a few things out of the way, to begin with, the advanced steps of personalizing your product pages. Here are the steps to get started:
- Login to your WordPress dashboard and then activate the Elementor plugin
- Now, on the left-hand side of your dashboard, you need to click on the Elementor and choose the ‘Template’ option from it
- Click the ‘Add New’ option from the top to select the template. You’ll be prompted to choose the type of templates from pre designed or a self-made one.
- Since it’s better to get started on an already-existing template, and further personalizing an existing one would save a lot of time, it’s the best way to go about it.
- Now you can click the insert option and voila! your product page personalization begins.
- You can choose from a vast set of features that you can use to personalize your website via Elementor. Since most of the templates can be modified via drag and drop features, you can customize your product title, images, and other elements easily.
Step #2: Setting the background-color
- Depending on the color palettes of your website, you can keep the look and feel of your product pages matching the same as well as change the overall font style. All of the customizations will take place in blocks and therefore, clicking the pencil symbol in the top corner of the block can get you with changing the tile colors, font, and more.
Step #3: Personalize your product description
Elementor provides multiple options to customize your product description in multiple ways. You can easily whip up a small, and adequate description for each of your products on their respective product page.
- Start with dragging the short description block from the left sidebar and then placing it where you deem it convenient.
- Similarly, you can also make your product description in the form of tabs into a single product page for better navigation.
Step #4: Customize ‘Add to Cart’ CTA
Having a good ‘Add to Cart’ section can be a gamechanger for your website, since that way customers can be prompted easily to drop products into their carts. In Elementor, you can choose between two different blocks of the ‘Add to Cart’ tab:
- Add to Cart block: You can tweak it in a few ways to suit your website, however, it comes in a predefined design that can’t be changed.
- Custom Add to Cart block: Here, you can explore available designs from the sidebar and work around these.
#Step 5: Adding Product Ratings
Customers online experience a certain nudge when they come across a product rating, especially while browsing through a website. As a business owner, you may want to leverage the most of it by adding product ratings to the product page. Now, if you have a brand new website, product ratings can get tedious to come by, and therefore, you can choose to wait it out before adding the rating block.
Step #6: Optimizing across devices
The most crucial step lies in the responsiveness of your online store across multiple devices like smartphones, desktops, tablets, etc. Therefore, Elementor provides multiple display settings to help you have the look and feel of your website on different screens, and then edit features accordingly.
- Click on the pencil icon in the block (say, CTA in this case) that you think needs to be bigger or smaller based on the screen.
- Edit the typography, if required to make things more legible.
You can also choose to edit the font style in the mobile/tablet views and in this way build an immersive shopping experience for all of your audience in just a few clicks.
WooCommerce is one of the simplest and effective online shopping store builders that business owners generally opt for because of its high-functioning and customer-oriented features. In this way, you can enable your customers to make well-informed decisions to purchase products from your website.
Enhancing your eCommerce store and maximizing its revenue requires industry experience, and you’ll need to find the right expert developer for that. In case you’re looking for industry specialists to seek their expertise, here are a few suggestions:
- 8 Wire Digital, Auckland
They’re a web development company with specialized solutions in eCommerce, web design, and development. Their diverse range of work portfolios across numerous domains can be an added advantage in terms of their market experience and for business owners to make the most of it.
- CodeClouds, Wellington
They’re a global eCommerce, web and software development, design consulting agency with a decade-long industry experience. Having worked with numerous businesses, their services and support go the extra mile. If you’re looking to hire a professional WordPress developer with target-oriented solutions at affordable prices, they can be an ideal choice.
- JimmyWeb, Sydney
Folks here provide innovative web development solutions across design, eCommerce, marketing, and hosting. Located in Australia, they’ve worked across diverse domains, from tourism to health and wellbeing.