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Websites have become an essential medium to connect businesses and customers. Therefore, it is imperative to ensure that our websites help the industry attract and retain customers instead of driving them away. Complacency regarding the website can cost businesses significantly, making it essential to constantly enhance the website’s overall functionality.
Businesses can leverage the competence and expertise of web design services to keep their websites updated, following all the latest trends in the market. However, many companies often fail to do so, which results in factors that can drive customers away from the website. Hence, let us explore some of those common mistakes.
Too Many Pop-ups
Every internet user will agree that pop-ups are one of the most annoying factors that can ruin a visitor’s experience on the website. Any visitor who has to deal with pop-ups frequently to surf the website will undoubtedly leave and visit the competitor’s website instead.
That is not to say pop-ups are unnecessary, but they increase click-through rates. However, deploying too many of these pop-ups is undoubtedly not something a customer or visitor would prefer to deal with.
Slow Loading Time
These days, most people have access to fast internet, and most web browsers are designed to facilitate fast browsing. For instance, we can look at well-known sites such as YouTube, Facebook, or even Google, and we will notice that all of these sites take just a couple of seconds to load.
It is no secret that our attention span is shrinking by the day, so customers want their pages to load fast. Any website failing to ensure fast loading speed will lose customers because after waiting for a couple of seconds, the visitor will close the tab and move to the competitors’ website.
Gone are the days when a website with a simple HTML design was enough to impress customers. Today web designers and developers put in extensive efforts to ensure that the website features an appealing and interactive design.
Web design services
Web design services play a necessary role as the final design of your website has a huge impact on the first impression that a customer gets of the website and the business as a whole. Websites featuring obsolete designs can leave a negative impression on the customers, further encouraging them to visit other websites.
Poor Or Cluttered Navigation
When a visitor visits a website, they expect it to be easily navigable because a hard-to-navigate website might end up confusing them. Therefore, businesses must be very clear about the links they want to promote and prioritize everything accordingly.
Featuring too many links and click-baits on the home page might make it challenging for visitors to navigate the website. This will hurt their experience navigating through the website, further driving away customers.
There are many mistakes that businesses tend to make, which further results in sending the customers away to the competitor’s websites instead. This is where professional web design services come in to aid your business.
However, these are some of the most prevalent mistakes that businesses need to note and make efforts to counter such flaws and retain customers for the company.