Local SEO is a crucial business marketing technique for attracting new clients because 90% of customers seek local businesses online. It is also among the most effective marketing tools for lead generation.
Local SEO enhances a company’s online presence for better visibility in regionally specific organic search engine results. Three pillars—proximity, prominence, and relevance—support local search. Local SEO employs various technical and creative strategies to convince search engines that a company should be prominent in their results as a relevant response to internet searchers close to each business location.
However, businesses must create a local SEO service strategy that fits their objectives and available budget for businesses to profit from local SEO completely. Every time someone looks online for your goods or services, you could be losing out on a prospective consumer if your local SEO isn’t in order.
With the help of this article, you can create a local SEO strategy for your business to boost local search traffic. Let’s get started.
1. Optimize Your Website
Moving up the SERPs won’t be easy if your website is not properly optimized. Including geographical pages on your website is one approach. Including a map is essential because local SEO’s primary goal is to make it simpler for clients to discover you. This is especially true considering that 86 percent of people use Google Maps to look up a company’s location.
Make your website mobile-friendly as well. In 76% of local searches, a call is placed. If a mobile user wants to call you from your website, they could be horrified to discover that they have to transfer between applications to enter your phone number. Make your phone number clickable.
2. Update Your Google My Business Profile
All local businesses should use Google My Business as a web platform to boost traffic and gather client evaluations, among other things. Therefore, your listing needs to be thoroughly optimized for your business to appear higher in search results.
Create a new account, claim your existing one, or sign up for one. The next step is to find out more about you, such as your company’s address, phone number, website address, photos, opening hours, and other details.
Google My Business is recognized as the most effective local marketing tool. Utilize GMB to its fullest potential by fully optimizing your listing to improve local SEO gradually.
3. Establish A Local Link-Building Strategy
Link building is, in general, a crucial component of SEO, although it might differ depending on the site in question from link building for other web pages. This is because the actual locations of the websites that link to yours are quite important.
A good inbound marketing effort requires first considering how to attract new customers. Next, make an effort to obtain ties from nearby companies. Finally, to get the greatest results, employ localized anchor text and localized content to promote local links. There are numerous methods to obtain backlinks, including outreach, directory submissions, guest posting, and producing content assets.
4. Create A Blog
For SEO, blogging is essential. It helps you rank your website and keep visitors interested. You have an additional opportunity with each blog post on the Google search engine results page (SERPs). Creating educational, keyword-optimized material that explains your business’s goals and services/goods. Always keep your target reader and target keywords in mind when writing.
Your website’s search engine rankings will increase as your blog’s ranks rise. Therefore, try to include local city and neighborhood names while composing the posts. Since not everyone will look for your city using its name, you should also have adjacent towns and cities, neighborhoods, and other informal terms that locals might use.
Let’s say your company doesn’t currently have a website with relevant articles posted regularly. Consider hiring an SEO service provider to develop a blog for your business with strong CTAs and SEO optimization.
Including local SEO in any SEO strategy is essential for small businesses. If you have a service area or shop, local SEO will assist your audience find you when they conduct an online search.