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As a nonprofit organization, your goal is to find a marketing medium that you can effectively utilize with your limited resources and workforce. Target email lists offer the perfect opportunity for nonprofits to benefit from the low cost and high return on investment nature of email marketing. Since the budget is the major constraint for nonprofits, email marketing allows them to promote the organization at little to no cost. They have to acquire an email list from a company such as List Giant or build up their list over time at minimal cost and start reaching out to the recipients with a well put together message. However, if it is your first time venturing into email marketing or if you are an employee of a nonprofit who is planning on adopting email marketing as a marketing tool, then chances are you don’t know how email marketing works. So, to help anyone who might not be sure how to make the most of email marketing for their nonprofit organization, we have put together this helpful article, and we suggest you keep reading.
Send engaging emails to your email leads
Email leads can be turned into a significant source of donations if nurtured correctly. As a nonprofit organization, you have a rare opportunity to get people talking about the cause you are working towards by simply getting your message across to the right people. Once you have made sure that the email leads in your email marketing list are interested in making donations to causes similar to yours, it is only a matter of engaging them correctly. Some engaging email content ideas for promoting your cause are as follows:
Event invitations: Organizing events to raise awareness for your cause has long been the go-to strategy for nonprofits. A great way to get more people to attend your event is by sending the event invitation via email. You can create an interactive email with a register button so recipients can register to attend your event directly from the email. Make sure to mention the cause, the time, and the compelling reason why the recipients need to participate in the event.
Donation appeals: Donation appeals are one of the most obvious uses of email marketing for nonprofits. As long as you have the mailing lists containing emails of individuals that donate regularly, you can send donation appeals with a donate button that links to your online payment gateway. You would be surprised how effective donation appeals can be, using targeted email lists.
Progress emails: You would want to keep the email audience updated with the latest activities and your organization’s welfare work. You can regularly send emails letting the audience know how you have been utilizing the funds that the donors have donated to your cause.
Create mobile-friendly emails
Most if not all of the email users access their emails through their mobile devices. So if your emails don’t look good when viewed on a mobile device or are completely non-viewable on a mobile device, you are at risk of losing many audiences. One way to make sure that your emails are mobile-friendly is by testing them by sending them to your own or your colleague’s mobile device. Besides, most email designs that are well optimized for mobile devices are automatically desktop friendly. A simple act of optimizing your emails for mobile devices can increase the open rate of emails and audience engagement.
While you can find many email marketing tips online, it can be tricky to find email marketing tips for nonprofits. However, now that you have read this helpful guide, you are one step closer to promoting your cause through email marketing.