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When you go to the market, don’t you judge a business by its outer appearance? The storefront gives the first impression of a business. An attractive shop or welcoming retail store catches everyone’s attention and gets more customers than a dull-looking shop. The products you put on display and the facilities you provide help in gaining the trust and credibility of potential customers. The same principle applies to the online image of the business. Whether you’re a business owner or planning to start a blog, the way your website looks and feels is incredibly important. As more and more people are shopping online, creating a functional website has become unavoidable. But when it comes to establishing a strong online presence, remember that not all websites succeed in attracting visitors. Similar to a brick-and-mortar store, a website provides a platform to connect businesses with prospective customers. It tells people about your business and gives details about your products and services.
With changing time, customer behavior also changes. Likewise, web design and digital marketing trends also keep changing. While some components remain constant, some design trends have changed over time. And for this reason, it’s imperative to redesign or update your website to ensure that looks modern and achieves its intended goal.
Components of a Modern Web Design
Marketing is all about promoting your business and reaching potential customers. Whether it’s traditional marketing or online marketing, businesses need to make a great first impression to build trust and credibility. For online or digital marketing, a website is the most important tool. It acts as the first point of interaction buyers have with a business. So, to ensure that you have a high-performing website, here are the best elements to include in your web design.
1. Clean Layout
A great web design isn’t about adding too many colors, complex font, and several images and videos. When designing or redesigning a website, you need to focus on simplicity. Make sure you don’t overwhelm visitors with mixed messages, complex menus, forced pop-ups, and confusing colors. Modern web designing is all about minimalism. You need to embrace white space, use a simple color scheme that reflects your brand, and include proper calls to action.
2. Intuitive Navigation
If you want to stay ahead of your competitors, make sure to enhance your site’s user experience. If your site is not functional and easy to use, visitors will instantly leave your web page and move to your competitor’s site. So, to reduce bounce rate, make sure your website is easy to navigate and all the menu items are accessible from your site’s other pages. Visitors get frustrated if they find the site confusing and fail to locate the products they’re looking for. A functional website has an interactive menu and visitors can find relevant information without getting confused.
3. Mobile Responsive & Web-Friendly
Besides visual design and easy navigation, it’s equally important to focus on the technical aspects of website building. Your potential customers could access your site on a desktop, laptop, mobile phone, or tablet. So, make sure your website is responsive and works well across all devices, and fits all screen sizes. Developing a responsive website not only improves user experience but also helps in boosting SEO efforts. Mobile responsiveness is a ranking factor used by Google because it ensures a smooth user experience. It involves optimizing each web page to ensure that you have a fast-loading site.
4. Relevant Content
Publishing relevant and engaging content frequently ensures that visitors keep coming back to your site. Content is, in fact, the backbone of a website as it not only helps you engage with the visitor but also plays a major role in your search engine optimization. Adding relevant content will help visitors better understand your business, as well as allow search engine bots to identify and index your website. Publishing keyword-rich content can help your website rank higher on the search results.