Managing Product Data: Why Retailers Need Amaze PIM Tools

With an increasing number of businesses taking to e-commerce channels, the importance of product data management has grown immensely. Amaze PIM tools provide retailers with absolute control over managing product data and laying the foundation for e-commerce success.

The growing relevance of e-commerce in the retail framework has witnessed a consistent upward swing over the past couple of decades. And these numbers are expected to grow even further in the future. In fact, e-commerce share in total global retail sales is expected to grow to 21.8% in 2024. As retailers look to capitalize on these opportunities, it is important for them to consolidate their product data framework to lay the foundation for consistent growth and future-readiness.

Amaze PIM tools give retailers centralized access to manage product data for e-commerce growth. Built on over two decades of experience in the digital space, Amaze PXM is a one-stopshop for efficient management of product data.

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These are some of the leading advantages retailers get when deploying Amaze PIM tools for product data management:

End-to-end control over the data journey

Amaze PXM gives retailers absolute control over data from start to finish. To begin with, Amaze Bridge, a cloud-based product data syndication tool, gives businesses the power to streamline data flow and automate product onboarding even when coordinating with multiple suppliers. Amaze PXM also gives retailers the ability to set governance standards and rules to ensure that data accuracy through the syndication journey.

With Amaze PXM, content creation is just as easy as data syndication. The ‘Create’ function allows teams to populate, update and edit product data in bulk. This means that teams can easily create attributes, schema, taxonomy and categorization, and multiple catalogs. At the same time, teams can also track changes made to product data across departments and functions. This level of control allows businesses to create differentiated customer content that empowers buying decisions.

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Product data management for better customer experience

Amaze’s ‘Optimize’ function gives retailers the option to leverage data to fine-tune search and browse experience. As teams create taxonomies, populate attributes and design schema, the tool gives complete access and visibility to best leverage these parameters to improve product findability, whether customers take the ‘search’ path or the ‘navigation’ path. It also makes it easier to maintain consistency across attributes to bolster faceted search capabilities.

Absolute control over data quality

With advanced validation management mechanisms, Amaze gives teams visibility of errors and other data quality issues across catalogs. The function also lets users prioritize error mitigation, and make corrections in bulk. This knowledge can then be used by teams to eliminate these data errors in the future. Similarly, the tool gives teams access to quality metrics and reports that provide insights into taxonomy, schema, attribution and item-related parameters. This tool allows retailers to get a comprehensive view of catalog health and make bulk changes in this respect as well.

Artificial intelligence and machine learning for accelerated catalog creation

As a next-gen PIM tool, Amaze PXM gives retailers access to Astro – the industry’s first intelligence-powered native cloud software for accelerated catalog creation. The recommendation tool supports schema and taxonomy development which plays a vital role in creating catalogs at pace. The tool is powered by machine learning which ensures that constant improvement and refinement becomes a part of the business’s catalog creation process.

A PIM tool that’s not rocket science

Amaze PXM is user-friendly to the core. Apart from giving teams a bird’s-eye-view of multiple catalogs, it is also highly customizable to team requirements. With a simple interface that requires minimum training, Amaze PXM encourages fast and easy adoption across teams. As a PIM tool, it plays a vital role in minimizing interdepartmental silos, ensuring that disparate teams can easily collaborate in their product data management efforts and objectives.

As a PIM tool with focus on creating a robust foundation for digital growth, Amaze PXM allows the team to centralize the product data lifecycle. It plays a vital role in increasing operational efficiency and streamlines product data flow to accelerate item onboarding and accelerated time-to-market – a vital advantage to have in every expanding competitive landscape for e-commerce.

About Author:

Blue Meteor Inc. headquartered in Chicago, US. is a SaaS company pioneering in creating eCommerce software and technology solutions. Blue Meteor’s primary focus is on transforming B2B and B2C companies by establishing an efficient and effective eCommerce strategy built on the bedrock of product experience.

Developed by Blue Meteor, Amaze PXM is industry’s first intelligence powered native cloud software that gives businesses end-to-end control of their product data, catalog creation, experience design, digital asset management and data syndication. Amaze PXM is a culmination of Blue Meteor’s two decades of experience in the product content industry gained by working with world’s leading Fortune 500 companies to create best-in-class product content and customer experiences.  With 3 global offices in US, UK and India, Blue Meteor’s mission is to enable merchants and brands to sell more by delivering best-in-class online Product Experience.

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