Organizational Communication: Innovate Your Communication Style!

Organization type has a significant impact on the style of communication, and different organizations adopt different techniques and methods for communication within the organization and external engagements. Organizational communication is the set of rules for communication, and for employees to be free, the flow of accurate information is extremely important.

Live Structures

Organizations exist as live structures and have their mediums and channels for communication. The main distinction between the types of organization’s communication style is ‘formal’ and ‘informal,’ which depends upon the clients and the setting where a particular business operates. The key is ‘effective communication’, which can be done informally or formally depending upon the audience.

Communication Styles

Big organizations usually engage in upward communication channels where the information goes from the worker to the top management employers. Downward communication is the information or message which travels from the CEO to the workers or the top management to the junior level employees. Most of the time, the data remains a two-way process such as budgeting, as it includes the flow of information both ways.

In government-run or international organizations, the communication remains formal, and it follows a well-defined hierarchical pattern. Outside of traditional forums, the communication may or may not be standard, and this is an element of spontaneity. In most companies and small business, the communication channels remain informal.

Organizations having an open culture often follow lateral communication where the information flows upwards nor downwards. It proceeds horizontally, and there isn’t much difference or formality in the exchange. Organizations usually have set communication channels, and they stick to particular styles of communication depending upon what fits them best. Still, certain hierarchies and structures that cannot be ignored have to be addressed accordingly. An organization’s size and setting play a huge role in deciding what communication style has to be adopted.


It calls for innovation, which refers to uncovering new ways to do existing tasks more efficiently and with increased productivity. For businesses and organizations to realize and recognize their competitive advantage, innovation is the key. It allows them to adapt to new practices and match the pace at which the world is moving. Design in an organization can be for the following reasons:


Companies involved in basic research uncover new methods or new techniques for approaching the market; this new research serves as the basis of innovation in such cases.


This allows for a revised strategy to improve the organization’s existing capabilities for better competition among the market peers. This is the most effective form of innovation in an organization. I believe this is where organizations face fewer hindrances because the techniques and channels are already in place. Innovation happens where gaps prevail, and as an organization moves forward, the identification of these gaps become easier. Thus, the need for a smoother system within the organization leads to sustainable innovation.


This happens when organizations explore their capacities and look for the root causes of persistent issues. The need to expand certain departments or formulate a new product for better competition in the market lays the basis for breakthrough innovations within organizations.


To break free from traditional practices and years-long processes, organizations need to upgrade and match the present markets’ requirements. This calls for disruptive innovation, either because of competition, market shifts, or simply changes in the marketplace. To retain their original place, organizations need to change and revise their entire business models.

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