The Main Types of Digital Marketing (short practical guide)

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More and more businesses are planning their marketing budgets on digital media now. It is considered cheaper compared to print marketing and advertising on TV and radio. Digital marketing campaigns are easier to create, run, track, and the results are trackable and measurable in a way that non-digital marketing and advertising can’t offer.

But for the business that is taking the first step in the world of digital marketing, it can seem a little scary. All the terminology and technical nonsense can easily make you feel weird- and that’s not ideal.

The main problem that prevents most companies from investing in digital marketing is that they don’t know what they need.

And some digital marketing companies will benefit from this by offering “full coverage.” Investing in digital marketing is a big decision, but you don’t have to pay for the entire “project.” Sometimes it’s a bit of a PPC job to promote some seasonal products sold or some social media marketing to grow your followers online.

Whatever your needs, when it comes to investing in digital marketing, you need to find the right service for your goals.

Content marketing

This marketing style is a little different.. It’s not so much about marketing products and services directly to customers, but about creating rich and valuable content that improves the customer experience. 

Some of the biggest brands in the world actively publish blogs, images, and videos related to their business, which are also fun and informative. It’s what establishes your business as a brand and essentially what makes your customers pay more attention to you. 

It’s like promoting your brand without being motivated to sell anything behind your posts – simply by providing information that’s both rich and appealing.

Email marketing

Another form of marketing is email marketing and you guessed it, it includes email. It’s a form of direct marketing that sends out information, offers, blogs, etc. directly to the inbox of your mailing list.  Yes, it can appear alongside emails, and if you can’t create an email that’s impressive, then it will go unnoticed.

Luckily there are tools and email marketing agencies (like us) that can help you. Email marketing is a great way to reach your customers, interact with them after purchases, or even send them a newsletter. Attention, sending unsolicited emails will lead it to the spam folder.

To increase your opt-in rates it is good to use a lead magnet. Lead Magnets are small PDF reports that ‘’magnetize’’ users causing them to give away their email address more willingly. You can create such pdf reports with Sqribble or Designrr. Just copy and paste any link to their AI engines and both tools will automatically create the lead magnet for you.

Luckily there are tools and email marketing agencies (like us) that can help you. Email marketing is a great way to reach your customers, interact with them after purchases, or even send them a newsletter. Attention, sending unsolicited emails will lead it to the spam folder.

Luckily there are tools and email marketing agencies (like us) that can help you. Email marketing is a great way to reach your customers, interact with them after purchases, or even send them a newsletter. Attention, sending unsolicited emails will lead it to the spam folder.

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