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In 2021, it is impossible for businesses to increase sales and stay ahead of the competition without having an online presence. But if you think that having a website is sufficient for your business, then you’re wrong! A basic or inferior website is not going to improve your turnover. With the changing Google algorithms and rising competition in the market place, having a functional website is more important than ever.
A website which is not easily found by search engines or one with an inferior layout presents a bad impression of your business. Moreover, if users are unable to determine what your company does within 6 seconds of landing on your website, there’s something wrong with your site.
If you’re experiencing a high bounce rate, it’s time to evaluate and optimize your website. The website that you designed a few years back may not produce the same results today. This is because consumer’s behaviors and trends change, and your website must continue to evolve to stay up-to-date. In 2021, your website needs to clearly communicate with your audience. You need to have a design that is functional and can aptly complement your content. Whether you’re targeting more subscribers, increasing your sales, or generating more calls from prospects, updating your site is a must. So, here are some tips for improving your website to enhance your customers’ experience in 2021.
1. Responsive Design
In order to have a Responsive Website, you need to adapt the content and structure of the site according to the device it is being viewed on. Users access websites via desktop, laptop, or mobile phones. This means you should have an intelligent website that can work seamlessly on both mobile and desktop devices. Google has clearly stated that it will give preference to sites that have a responsive design when searched via a mobile or tablet device. In 2021, developing a fully-responsive website is more important than ever to ensure the ease of use on all devices.
2. Improve Website Speed
To make your website look amazing, you might have uploaded stunning high-resolution images. No doubt this will make your website look great but it will slow down its speed. High-quality images take more loading time which negatively impacts your site’s performance. Slow speed not only takes the website’s Google ranking down but also impacts consumers’ experience. It is seen that website that takes longer to load are more likely to get abandon by users for a competitor. Your website’s load time will also depend on more use of the plugin, uncompressed and unminifed Java and CSS scripts, hosting, and lack of cache. So, make sure to make these adjustments.
High-Quality Website Content
How often do you update the content of your website? If you’re not regularly updating the content of your website, start doing it in 2021. It is necessary to keep content and product information up-to-date and correct. This is because Google gives preference to those websites that keep updating their content. Moreover, to optimize your website and make it SEO friendly, you need content with the right keywords. This will not only boost your search ranking but also enhance the experience of the customers.