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As a result of the effects of Covid in 2020, the year 2021 saw a tremendous shift in the ecommerce industry. The epidemic ushered in a paradigm shift from “the old way” to “the new way,” from enhanced automation to artificial intelligence to virtual and augmented reality.
I’m sure that the pandemic might have changed the way you hire ecommerce developers, and you might be forced to pivot to an entirely new way of doing business as a result of these recent shifts. The pandemic’s long-term impact expects the US ecommerce business to grow to $1 trillion by 2022, with five trends contributing to that growth.
I will walk you through each of the e-commerce trends in this blog. Ready to dig in?
Game-changing ecommerce trends to know before you hire ecommerce developers
The most important trend would be observed in shopping. Let’s begin from there.
1. Voice search for shopping
Simply speaking to any of your voice-enabled appliances makes things a whole lot easier, whether you’re at home, in the office, or nearly anywhere . It’s no surprise that voice-search AIs such as Apple’s Siri, Amazon’s Alexa, and Google’s Assistant use it.
According to current estimates, the voice-assistant-speaker market will be worth $4 billion by 2022. With voice shopping anticipated to grow by 55 percent by 2022 and reach $40 billion, it’s fair to presume this will become a trend.
This provides a chance for ecommerce business owners to use voice-search optimization tactics to rank for keywords and phrases that exactly match voice-search requests. Keep in mind that, when you hire ecommerce developers, you can test the developer for his/her ability to build the voice search feature for shopping. Such result oriented questions are a great way to select the best talent.
2. Demand for personalized products
It’s tough to match the demands of a customer to the tee. , And forcing him or her to sort through multiple options and categories doesn’t help either.
On the other hand, personalizing a product improves customer happiness by giving clients a sense of exclusivity when purchasing. In exchange, 22% of consumers are willing to provide their personal information.
For example, customers can make their own designs and choose their favorite colors using Nike’s Lunarglide shoe version. Enfamil, for instance, asks expecting women for their baby’s due date to deliver customized information throughout the pregnancy.
Personalization makes customers’ buying experience easier and improves brand loyalty. Thus more brands are embracing it, and most ecommerce enterprises who hire ecommerce developers will do so by 2022.
3. Using chatbots for customer service
Customer service is an essential aspect of every mid-sized and large eCommerce Web Solution. Customer service is one thing; addressing those problems is another, and few companies can afford to engage thousands of customer care personnel.
Meanwhile, the development of chatbots in recent years has simplified customer support. Chatbots can carry out a variety of functions. Thus incorporating them into your customer service is the smartest move you can make right now:
- Gathering survey feedback
- Answering the most common inquiries (FAQ).
- Making recommendations for products.
- Informing customers about current sale offers.
All of these duties can let you communicate with thousands of clients at once in a faster, more accessible way, with customized responses based on their questions.
4. Augmented and virtual reality for shopping
It feels fantastic to go to an online store and shop for anything you want because it saves you time and effort. However, there is a difference between what you see online and what you receive.
Augmented and virtual reality (AR/VR) bridges this gap by demonstrating how a product will look in real life and how it will fit into your daily routine.
This gives customers the assurance they need to make informed purchasing decisions. Around 71 percent of consumers agree that they will shop from ecommerce firms that use virtual reality more frequently.
According to this, over 120,000 establishments are expected to use augmented reality (AR) in 2022 to provide customers with a better shopping experience.
Having said all this, it’s not easy to incorporate the latest technologies into business. You need to hire ecommerce developers who have the expertise and experience to carry this out.
AI recruiting platforms like Turing.com can help you to hire the best talent for your requirement. Just browse for ‘turing reviews‘ or ‘Turing hire.’ You will understand how this firm has successfully helped companies hire remote ecommerce developers within a brief span of 3 to 5 days.
5. Omnichannel selling
Focusing on a single channel for selling your items and making the most of it by bringing people directly to you demonstrates that you’re doing everything right, especially in terms of customer acquisition.
This, however, hinders your ability to interact with additional potential clients through numerous means. According to Sprout Social, 84.9 percent of customers won’t buy something unless they’ve seen it many times. According to the Global Web Index, 37% of users use social media to research products and companies.
Meanwhile, increasing your reach to social media platforms and big online-retail websites such as Amazon, eBay, and Etsy puts you in front of your potential clients. This trend is the key point for large corporations like Amazon, which sells 52 percent of its products through third-party merchants. To take advantage of this opportunity for your ecommerce business, begin expanding into new markets to reach a larger audience.
Those were some latest ecommerce trends you should know before you recruit ecommerce developers for your company. Time to wrap it up!
Covid-19 has changed the way businesses hire ecommerce developers and do business in the e-commerce industry. The new trends in 2022 are voice search for shopping, demand for personalized products, chatbots for customer service, augmented and virtual reality for shopping, and omnichannel selling.
You must know them if you plan to hire developers for your eCommerce web development Company. Because, a developer should know the current trends and learn new technologies. And, you should also have knowledge in the topic to test developers.
If you are relying on the popular AI recruiting platforms like Turing, you wouldn’t have to worry about any of these. They carefully analyze developers’ experience and will find you the best developers pre-vetted for a Silicon Valley bar at half the price in 3 to 5 days.
Hey there, I’m Anaswara Ramachandran from Kerala, India. I work in the tech domain and love to spread whatever little knowledge I have about things around me.