Top Reasons WooCommerce is the Preferred CMS by Start-Ups

The WooCommerce code is open source, the layout looks perfect, and there are extensive features and customization options for users.

Initiating your own venture can be both a thrilling as well as a daunting experience at the same time. While it can be exciting to eventually get your business plan realized into a viable business model, you are also required to maneuver and multitask on other essential business decisions like hiring the best web design & development company.

Many people have not heard of WooCommerce yet, but have heard of WordPress. There is a legit reason for this too. WooCommerce is an e-commerce plugin or software which integrates into the WordPress platform and software application. Also, it is the most popular e-commerce plugin for WordPress websites.

Successful eCommerce websites have a few things in common. Those things being, a feature to export ordersadvanced shipping rules, and direct checkout. If your site is lacking any of these, it is high time to change that.

Here are the top reasons why WooCommerce is preferred by Start-ups and big players:


Despite the fact that there are numerous resources available, WooCommerce is the most popular because it is open source and free. Most eCommerce start-ups operate on a shoestring budget, which makes WooCommerce a popular choice for them. It is immediately available for download and is completely free. However, despite being free and open-source, it offers out-of-the-box extensive features, while being extremely flexible both by nature and via the additional extensions it offers.


Possibly, one of WooCommerce’s biggest advantages to eCommerce new entrants, is that merchants using this platform can exercise a whole lot of flexibility with their products, without having to know too much about the technical side of things.

Products can be classified into given sales prices, independent attributes, and much more. Furthermore, WooCommerce stores are selling physical, interactive, downloadable, and even third-party items.


Security is a key component of WooCommerce’s success. WooCommerce is extremely stable, thanks to the frequent updates it receives to ensure that it cannot be compromised and that any bugs found are quickly fixed.


WooCommerce offers a plethora of analytical tools that make it a number one choice for businesses as well as developers. The built-in analytics system makes statistical results crystal clear. Information such as total sales, sales by date, average order totals, individual customer statistics is all neatly presented through graphs, without the user ever having to leave their admin panel. Isn’t that simple?

Large Community Support

The large community support of WordPress is also enjoyed by WooCommerce because it is the plugin developed by WordPress and the name itself gives it a lot of trustworthiness. Such huge support for open-source software ensures that bugs and other problems are fixed quickly and with ease. The community support is available 24/7.

Apart from getting support from the community, if you hire the best web design & development company like Digital White Labels you will be able to get solid support from the technical team as well.


WooCommerce is a rapidly growing and expanding product, which means that with each update, you’ll get new features. Every year, a lot of investment is done on the WooCommerce platform, such as introducing numerous minor and major updates. As WooCommerce stores have increased in size and complexity, the software has evolved to support them. Hundreds of thousands of people use WooCommerce as the de facto standard for e-commerce on the WordPress website.

WooCommerce is Modular

We need to look at WooCommerce’s modular structure to fully comprehend what it is. WooCommerce, like WordPress, has a robust collection of features that can be expanded with the addition of plugins. WooCommerce users benefit from this modularity in two ways: they have access to thousands of WordPress plugins and themes, as well as hundreds of WooCommerce-specific extensions.

It is a genius modular system as it fosters a group of developers who create extensions to add new features, something that monolithic applications can’t do. Setting up a WooCommerce store can be the ideal eCommerce site for any retailer with the right plugins.

These plugins can enhance functionality in areas such as shipping, payments, and product handling, among other things. WooCommerce is designed in such a way that it creates and recommends a number of additional plugins when using its store.


You must customize your product pages if you want customers to be able to find your products using search engines. If you’re familiar with WordPress, you’ll know that their editor makes it simple to edit body text, URLs, meta descriptions, alt tags, and other page elements.

The WooCommerce plugin is the same way, so even if you don’t know how to code, optimizing your pages is an easy method. Of course, you’ll always need to conduct keyword research and write copy as normal but having your copy exactly where you want it is an added advantage.

When you hire a good web development company, they may provide you with SEO services as well. The SEO techniques will include the best link building services that can help your website have an edge over your competitors.

WooCommerce Can Be Used To Sell Anything

Another amusing way to respond to the question, “What is WooCommerce? You can say, it’s a technique for selling anything.

WooCommerce is extremely adaptable. If you want to sell something, WooCommerce is the way to go. Physical goods, digital products, subscriptions, appointments, and much more are all included. WooCommerce is the Swiss Army Knife of eCommerce applications, whether you want to sell a single digital product or a wide range of physical goods.

Mobile Friendly

WooCommerce is designed to make your eCommerce store and products look just as good on a desktop computer as they do on a mobile phone. Using a few third-party tools/services, you can also transform your current WooCommerce store into a mobile app without any custom coding. It also has an iOS app that you can use to manage your shop.

Summing Up

WooCommerce is easy to set up and free making it a perfect option for start-up companies and individuals. It can be installed with ease and your online shopping portal would be up and kicking within minutes. Customer satisfaction can be assured, and they will also appreciate the professional themes and design elements offered by WooCommerce.

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