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The internet is like a new world for many of us, and it can be overwhelming. This is especially true when you consider all of the ways that digital marketing can be used to help your business. Luckily, we’re here to help you understand what the different forms of digital marketing mean and what they can do for your business.
What is Digital Marketing?
Digital marketing is a great way to boost your business and expand your customer base. When done properly, digital marketing can be both an inexpensive and highly effective way to advertise your products and services. It helps you reach a wide audience, regardless of location, with detailed reporting and feedback on which ads work and which don’t. You can use digital marketing as part of an overall advertising strategy or as a primary form of advertising.
Types of Digital Marketing
Social Media Marketing
Social media is the best way to advance your business goals. Using social media can be an effective tool for drumming up a new business, driving repeat customers, and building your brand’s reputation. It can help businesses increase sales, grow their market share, and establish themselves as experts within their industry.
Social Media Marketing (Ads)
Social media advertising helped many small companies get brand awareness and reach customers for a relatively low price. Social media ads help grab the right audience to help companies in their marketing campaign. Small business owners can select a target audience precisely, including location, age, gender, and interests. It has been estimated that social media ads generate a 41% higher return on investment for companies in industries such as retail and travel when compared to traditional forms of digital marketing such as display ads.
Search Engine Optimisation (SEO)
SEO (search engine optimization) is an organic and free way to have your website appear in search engine result pages when your potential customers are looking to solve problems or purchase their needs. Search marketing encompasses a suite of services, including paid search ads, that focus on making content discoverable by relevant users. SEO aims to complement existing marketing activities and help marketers expose their content to a broader audience.
Search Engine Marketing (SEM)
SEM is an internet marketing approach that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
Email marketing continues to be one of the most cost-effective, targeted, and measurable channels for engaging with customers.
- Influencer Marketing
- Content Marketing
- Moment Marketing
- Affiliate Marketing