What is Headless E-Commerce Technology?

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Technology is evolving at a rapid rate. E-commerce markets have seen a boost in revenue, especially after most people started embracing online shopping. Most of the technologies in e-commerce are focusing a lot on improving customer experience. 

One of the standout technologies is headless e-commerce. It offers plenty of benefits over the traditional e-commerce units. Overall, customers get better experiences and developer teams have an easier time integrating new tech.

Headless vs. Traditional 

In headless e-commerce technology, the frontend and backend are decoupled. This means that both the front and backend are built as separate entities. This way, both the front and backend can be built using different tech stacks.

The front encompasses the landing page of the site. On the other hand, the backend is the backbone of the site. It contains APIs and databases that communicate to handle customer requests.

Traditional or conventional e-commerce units have everything bundled together. Here, developers use one tech stack to build everything out. A good example of a traditional e-commerce unit is one set up using WordPress. 

Impalement Feature Updates

Traditional e-commerce platforms may require developers to work with different programming languages to accomplish simple features. This often affects agility in that you will have to face downtime whenever the dev team is working on feature updates. 

However, with headless units, the frontend and backend are separated. Developers can implement features on the front end without breaking the backend code. Changes and feature updates can also be implemented quicker. 

API Integration

Many headless e-commerce sites make use of APIs. The APIs handle user requests from the frontend and deliver results faster compared to plugins. They are also lightweight and more secure. It is quite easy to integrate APIs on headless e-commerce units, in turn improving customer experience.

The best thing about API integration is that you don’t need to go for an all-in-one solution. You can often add APIs to add new features to the site. There are plenty of APIs available, and common examples include email marketing, payment gateways, and SEO APIs.

Lower TCO

The total cost of ownership is a hugely significant factor, especially when you’re buying tech products. Most conventional e-commerce systems are quite expensive overall. You will need to buy the license and pay for any feature updates. 

Headless e-commerce technologies are cheaper than monolithic or conventional e-commerce units. One of the best headless e-commerce units in the market is Virto Commerce. You can integrate new APIs to add features to the site. Headless units also make use of cloud technologies such as AWS, Azure, or IBM Cloud.

Wrapping Up

Choosing the right e-commerce technologies can be quite challenging. However, if you’re looking for the best e-commerce solution in the market, you should consider one that embraces headless e-commerce technology. 

Studies show that most customers shopping online are often looking for a great customer experience. Using headless e-commerce units will ensure that you get to implement the latest tech to improve your site’s performance.

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