Amazon is a competitive platform with millions of sellers. Business owners need to plan their approach to the eCommerce giant carefully to succeed. It is easy to go unnoticed in such a crowded environment if your product images don’t impress at first sight. That’s why it is important to invest in good-quality Amazon product photography services. An experienced professional will make sure you have impressive andvisually appealing images.
1. Questions About the Brand
Most photographers are aware of the importance of branding. They will incorporate the brand message into their work. That’s why photographers take the time to ask questions about the client’s brand during consultation. They will look at your website, products, packaging, company messaging, and related factors. It is a good idea to prepare for these questions and come up with an accurate description of your brand.You can also show the photographers brands with a similar aesthetic to help them understand your vision. If they understand your brand, your photographs will convey the right message to your target audience.
2. Questions about Customers and Competitors
Customers and competitors are the two most important entities to consider while planning a marketing campaign. You need to make sure your product images appeal to the target audience and fit in with their style preferences. For example,if your target audience is young or in their teenage years, the photographs should be lively, colorful, and full of energy. If the demographic is elderly, the image should be elegant, classy, but still lively enough to capture attention. Keeping an eye on the competitors is also important because you want to make sure your aesthetic isn’t similar to theirs. Customers and competitors should guide an Amazon product photography strategy for the best results.
3. Reference Materials
Reference materials like magazine images, color palates, competitor websites, etc, can help you provide a visual description of your brand. For example, a patisserie shop may want to convey a message of brightness, sweetness, and energy. The color palate can include sunny yellows, soft whites, and pleasant blue hues. Reference materials are the best guidelines for professionals because they remove much of the guesswork. The photographer has a clearer idea of what kind of Amazon product photography you need. Fortunately, there’s no shortage of reference material supplies available online. You can even browse through websites like Pinterest to find inspiration.
4. Discussion of Budget
Budget is an important factor to consider, especially if you’re a small to mid-sized business. Discuss the budget carefully with your photographer and determine how you can get the best value from your investment. Here are some factors to consider:
- How many products do you need to photograph?
- How many photographs per product?
- What kind of photography will you use?
- Do you need models and/or outdoor locations?
- Do you need additional props or custom-made props?
Most studios will provide a free estimate. It is a good idea to study the quote carefully and ask about inclusions or exclusions. It will be easier to make an informed decision on the budget if you are fully aware of all expenses involved.
5. Discussion of Project Goals and Priorities
Different businesses have different goals. Some want to build brand presence while others want to increase sales. Amazon product photography can help you achieve all of your goals and reach the right audience. Discuss your priorities with the photographer so they can plan the campaign accordingly. They will choose the right compositions and photography style to attain the results you desire. Goals help photographers stay on the right track with product images.
6. Different Types of Amazon Product Photography Approaches
There are three different types of product photography approaches available. Product on white is essential for all product pages on Amazon because the platform mandates it should be the primary image. It is the most basic form of product photography but it showcases all characteristics of an item effectively. Creative in-studio photography is a good way to add some dynamism to the product page. The image contains a few relevant background elements to add some meaning to the picture. These elements can help showcase the purpose of the item clearly. Lifestyle photography involves models and outdoor locations. It is the most expensive approach but it can help showcase the item in real-life environments.
7. Ownership and Usage Rights
Always discuss ownership and usage rights carefully. Usually, clients retain full usage rights of the Amazon product photography. They can use images on any platforms, websites, and even in print media. There’s no need to worry about any legal issues when you upload the images to any platform. However, it is important to give credit where credit is due. Photographers retain creative rights so if you mention the creator of the image, you need to mention the right photographer. Usually, there’s no need to mention the photographer’s name on Amazon product pages. This only becomes a concern if you intend to add credits to an image.
8. Additional Expenses and Services
While the studio will provide a comprehensive quote on all expenses, they won’t include external expenses. For example, you will need to pay for shipping the products to the studio out of your pocket. This expensive isn’t covered in the quote and can add to your budget. You may also want to take on insurance to cover damage or loss, especially if the products are expensive or delicate. Most studios offer basic insurance coverage but that may not be enough to cover your loss. Getting additional insurance can help you replace or repair an item without spending money out of your pocket. Other additional expenses can include the cost of custom props, special models, special storage requirements, additional studio preparation, or even risk to the photographer. Discuss all of these factors with the professional before hiring them.
Discuss all of these factors in detail during the consultation so you can make an informed decision regarding Amazon product photography services. Reliable photographers will be happy to share all necessary information with you.