What exactly is digital marketing? Digital marketing is one of the major pillars of online marketing, which uses the internet and other electronic media such as mobile phones, desktop computers, and various other internet and web-based platforms and devices to advertise products and services to end-users. It can also be referred as e-marketing or online advertising. It has evolved significantly from traditional advertising techniques such as yellow pages, television advertisements, newspaper ads, flyers, billboards, radio and other media forms.
In this fast paced technological advancement, online marketing through digital platforms has helped companies to reach their target markets in a cost effective manner. It helps them reach a larger section of people at a faster rate with the help of different ways. These different ways of reaching potential customers are by SEO, PPC, SME, Affiliate Programs, Digital Media Marketing and Press Release Distribution. Through digital marketing, we can promote our business or products online and can tell the whole world about our business or industry.
Search Engine Optimization
SEO is a form of digital marketing strategy. It involves the use of key words, phrases and combinations thereof in order to promote your website in search engines. SEO services include link building, social media optimization and content creation. This involves making use of different websites, articles, blogs and social media outlets in order to improve the quality of your website. SEO is very important to promote a business online efficiently.
Social media optimization
SMO is another popular and effective digital marketing channel. Social media is the best source to get traffic on your online business website. With the help of SMO you can target a specific segment of the population and get them to engage with your brand. It involves the use of various social media channels such as twitter, Facebook, Google+ and Pinterest etc. SMO seeks to establish rapport and established relationships with customers through social media channels which eventually increase sales conversions.
Pay per click
The use of pay per click (PPC) is also quite popular in the field of digital marketing. However, PPC requires large investments and a good amount of research in order to make them pay off. Although these campaigns have proven to be very effective, they can burn a hole in your pocket. Hence, it is better not to opt for PPC at the initial stages. At initial stages SEO should be your first choice for better results.
Bottom line
What is digital marketing? What is it all about? These are some of the many questions that most people, when asked, start asking about this growing phenomenon. Today, most companies are moving towards digital advertising because it helps them reach more people at a faster speed. With a well thought out digital marketing campaign, you will be able to build an online brand that can help you achieve your business goals. Therefore, if you want your brand to grow, then you should start looking for an affordable source of inbound marketing campaign and know more about what is digital marketing.